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Cross-cultural Business Awareness – Course Details

2 days

What is this course about?
Working across different business cultures, within one company, within a joint venture or in a partnership or a consortium, in different countries is highly challenging and translating one’s skills in management and leadership into a cross-cultural environment is difficult and requires thought and preparation.

This course is designed to initiate new managers and senior executives into the new world or to help them adjust better to an environment that has been developed over a number of years. The whole range of concepts of objective settings, direction, review and reward is rather easily thought to be transferable from one business culture to another and one of the objectives of the courses is to ensure that little is taken for granted and every part of one’s management style is analysed.

We look at all the critical issues that face companies in getting the best out of what is often seen as a problem but which we see as a real opportunity if handled the right way.

We start with the skills and experience that people already have but may not be aware of and build on that positive starting point, bringing out the opportunities and the challenges in a way that gives people greater confidence.

The result is that the people who have been on the course are equipped to examine how they work in such an environment and they learn to grow in surprising ways. We focus on creating a framework rather than a set of rules so that what is learnt can be transferred into different activities as the company changes.

Key topics covered

  1. Analysis of different cultural approaches and understanding
  2. The concepts of teamwork and how they differ across cultures
  3. Awareness of communication styles and skills and how interpretation is culturally dependent
  4. Methods of accepting diversity within a more conformist environment, while still insisting on common standards
  5. Role playing and simulation and reinforcement through analysis and discussion

Who would benefit?

  • Senior HR managers
  • CXOs, senior executives and managers
  • Board members, including non-executive directors


  • To create an awareness of the difficulties and how to overcome them
  • To identify strategies for dealing with different languages, different use of language, different responses to direction and objective setting, and a different ethos and turn this into a positive aspect of management and direction
  • To show how leadership and management have to be intertwined more effectively in such an environment, much more than within a monoculture
  • To develop the board’s understanding of how the company works internationally and to provide strategies to deal with the new challenges

Key topics covered

1. Analysis of the issues around cross-cultural business

  • Awareness of what is common as opposed to normal
  • How to create the right environment
  • Listening and talking
  • Mistakes and how to learn from them
  • The management plan approach

2. The management plan

  • Key features
  • Form of the plan and how to share it
  • Review
  • Ensuring that it isn’t electronic concrete

3. Objectives and priorities

  • By looking at the range of issues around objectives and priorities we start the process of building on people’s own understanding and skills
  • SMART objectives across multi-cultural barriers
  • Priorities – and how to understand one’s own, other people’s, and then how priorities are perceived across cultures
  • Strengths and weaknesses

4. Team work

  • Strengths, weaknesses, opportunities and threats of teamwork
  • What is a good team in this environment
  • Role of the individual
  • Different perspectives
  • Building a team and recognising the individual

5. Communication

  • Forms and content
  • Appropriate medium
  • Changing perceptions of each medium
  • Language skills
  • Transactional analysis
  • Chairing skills for teleconferences
  • What makes good communication

6. Cultural issues around communication

  • Hierarchies
  • Deference
  • Listening and perceiving
  • Judging communication effectiveness

7. Communication plan

  • Objectives and purpose – does it just become electronic concrete
  • Stakeholders
  • What, when, how, who, to whom
  • Implementation plan

8. Praise and criticism

  • Usual praise and criticism concepts
  • Applying praise across cultures
  • Applying criticism across cultures
  • Face, self-respect, EIQ
  • Assessing effectiveness

9. Diversity and common standards

  • Strengths and weaknesses of diversity
  • Strengths and weaknesses of common standards
  • Getting the best out of any situation
  • Working with people

10. Reviewing and adapting

  • How have you been successful
  • Where have you been unsuccessful
  • Lessons to be drawn
  • Ensuring coherence, consistency and execution of the plan
  • Monthly, quarterly reviews
  • Learning points from the programme
  • Next steps

In-company training

Are you interested in running this course for your team or organisation?

This programme can be delivered on a date of your choice and at a location of your choice, in other words exactly where and when you need it!

From the outset we will provide you with expert advice and you will be assigned your own personal training adviser who will stay with you throughout the process.   Every team is different so we will provide you with a tailored training programme, designed around your team’s needs and focused on your desired outcomes.

All courses are followed up by a full training evaluation report and certificates of learning for each delegate. For groups of up to 12 delegates per course, our in-company training is a very cost-effective way to develop your people and improve team performance.

Get in touch today for a full quotation to suit your budget.  To discuss your requirements in more detail with one of our friendly advisers please call on 0845 130 5714 or email one of the team at   Alternatively you can complete the short contact form below.

Getting in Touch

If you would like to discuss your presentation skills training requirements with someone on the phone, please call us on 0845 130 5714 and you will be put straight through to one of our friendly advisers who will be pleased to assist you further.

Alternatively if you would prefer you can email us at or fill out our simple online contact form below and one of the team will get straight back to you.

If the exact solution does not already exist in our portfolio we will design something specifically for you.